Project Management and International Marketing

Project management

Initiation to project management. During this course, different topics are covered: the main steps to the creation of a project, the elaboration of follow-up documents, the management of a team and the budget monitoring. Scenarios, exercises and the realization of several projects in real situation complete this course. Project management

International marketing

Entirely taught in English, this course aims to professionalize students in the marketing approach in an international setting. Essential knowledge in market research, segmentation, targeting, positioning et marketing mix are consolidated and deepened. This course is structured around theoretical notions, case studies relating to brands and existing companies. Wine students work specifically on the marketing strategies implemented by Brands wines and spirits and wine estates internationally. An international marketing project in real situation is developed during the year by the students of the master.